The question on everyone’s mind:
Is the product I buy worth the price I pay?
Whatever we may be planning to buy, the question of value for money is always uppermost. Often, the answer is clearly “yes”. Because we know what we will get from suppliers we have used for years or from strong, well-known brands.
But uncertainty creeps in if we are offered supposedly equivalent products and services at significantly lower prices – often accompanied by the claim: It’s just as good as “XY”. We probably all know from experience that caution is called for in such cases.
Top quality has its price. Because quite simply, it requires more effort than a lower quality standard.
John Ruskin, a 19th-century English social critic once said:
“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.
It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money – that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business balance prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”
Price versus value
You are justifiably entitled to first-rate performance which fulfils the required purpose and is value for money. We understand this, because this is also what we expect from our suppliers. Starting with impartial, individual advice through to carefully developed and manufactured products and comprehensive, expert support.
To achieve this, we invest continually – for example in our technology and development departments, in production, in first-class materials and highly qualified, dedicated employees. But we also invest a lot of time listening carefully to you and supplying customised solutions to meet your needs. Because for us, the benefit you gain from our service and the confidence you have in us is paramount. As is a fairly calculated price.