Broadgate London Design Festival
Requirements and Goals –
To deliver and install innovative branded event structures, within a tight overnight schedule, on a lawn behind Liverpool Street Station ready for art installations and displays at the London Design Festival. To include interiors, outside seating and ramps.
How we achieved their goals –
The exhibition was aptly held in Losbergers own innovatively designed cyclone structures. A total of six 5m x 5m Cyclone units were assembled in a ‘U’ formation. Ramps, hand rails and an exterior decking area were also part of the installation.
Internally Losberger provided bespoke interior walls for the designer’s to showcase their works. The structure sat on a typically British lawn behind Liverpool Street Station and was surrounded by stunning architectural detail that provided a dramatic backdrop to compliment the event.
Requirements and Goals – To provide temporary structures and event interiors, with a very specific brief and budget for the Innovation Event. To design, deliver and install within an extremely short lead time of just 1 week from order to handover.
How we achieved their goals – Within hours of the initial enquiry, our client was provided with accurate, no hidden detail, costings and solutions. Experts at working to extremely tight deadlines Losberger quickly and efficiently prepared the bespoke interiors and temporary structures for this event, ensuring that they were delivered on time and within budget to the high standard that we are renowned for.
Jaguar Land Rover Experience Goodwood
Requirements and Goals – We were approached by our client The Event Business to supply a unique structure suitable for the JLR experience at the Goodwood FOS. JLR required a bigger structure than was used in previous years, however a tree stood in their way.
How we achieved their goals – Losberger supplied a 30m Palas, a 2 storey event structure that was raised on a scaffold base to meet the levels of the Jaguar Land Rover Experience track and exterior decked display areas, calculated by independent structural engineers. To complement the structure Losberger installed bespoke interiors including column covers, soffits, ceiling linings and large format graphics along with a kitchen area to the 1st floor and a store on the ground floor.
We overcame the problem of the tree by designing the structure to fit around it by removing elements of the floor system. The tree area provided a lower level floor that was used as a miniature Land Rover experience track with remote control cars for the children.
Losberger also supplied the impressive exterior graphic parapet that had to be reinforced to accommodate 3D logos supplied by others. The overall finish of the structure was remarkable and included design details such as glass handrails for the owners lounge.
To left hand side of the Losberger Palas was the Jaguar F Type passenger experience, live footage was taken from inside the vehicles as they drove around the track which was then streamed to a large screen at the front of the structure, Jaguar fans queued in their hundreds to take a turn. To the right of the structure was the Land Rover passenger experience, an off road course which included a wade pool and numerous elevated off road simulations, equally as popular.
Polar Black Events – Patek Philippe VIP Dinner
Requirement & Goals – Supply a high end VIP hospitality event structure with a shop fit facade that mimics the watch brands new Bond Street Salon. Install high end interior divisions inside the structure for service rooms. Supply a structure that would allow 360 degree views of the magnificent Grade I listed surroundings.
How we achieved their goals – The entire front façade of the event structure was designed and manufactured by our in house team of shop fitting specialist, led by Luke Edwards, specialist joiner. The outcome was a superb and convincing boutique store front that looked as high end as the brand itself.
Inside the structure Losberger built two internal walls, one to create a cloak room and the second to create the catering area with a concealed service entrance. Running the length of the structure was a decorative soffit to hang elegant chandeliers from illuminating the tastefully decorated dining area.
The rest of the structure was completely clear with glass walls and a clear roofed walkway. Losberger have been specialising in branded event structure facades for over 10 years, turning any event structure into an exclusive, high end, experiential mobile marketing spectacular.
Event Hire – Goodwood, Festival of Speed & Revival
Mercedes Benz Pavilion, Gurney Pavilion, Hill Pavilion, Drivers Club, Salvadori Pavilion, Moss Pavilion, Moving Motor Show, Porsche Cafe.
Requirement & Goals – Supply VIP hospitality event structures with private dining chalets for sponsors and corporates with restaurants for VIP hospitality guests. Provide elegant and or themed interiors whilst creating practical event space that allows the catering staff to offer excellent service without impacting on guests dining experience. Provide each dining area with optimal viewing of the race and the track.
How we achieved their goals – Each year we build several hospitality structures at Goodwood Festival of speed and themed hospitality structures at The Goodwood Revival. We have designed and created our own interior chalet system to provide an optimal VIP dining experience. Our contemporary modular interiors are hand paint finished with elegant stretch ceilings linings, modern VIP restroom facilities are accessed easily by all. Concealed service entrances with corridors allow excellent and efficient service from catering staff. All chalets and restaurants have access to a covered external decked viewing balcony. Goodwood increase VIP hospitality space every year due to high demand and sell out packages.
As the season at Goowood draws to another successful close I felt compelled to write and thank you for your personal contribution and professionalism…
Chris Salmon Event, Operations Director Goodwood Estate
‘I am writing to thank you very much indeed for your enormous commitment and help in making events at Goodwood such a success…
Lord March, Goodwood
Event Hire – The Event Business, Range Rover Sport Launch
Requirement & goals – To supply an innovative event structure solution that was completely different to anything else currently on the market. Provide a multi-functional event space suitable for different applications; the aesthetics of both the internal and external space were a key priority for the client.
How we achieved their goals – We designed & manufactured a new temporary structure shape specifically for this event a 20m maxiflex structure on 4m legs was specially adapted to create a 20m wide by 11m deep recessed, double height glazed atrium – creating a light and spacious dining area at the heart of the event structure.
The remaining space was divided by a bespoke internal partitioning system creating individual training facilities, office space and product demonstration area – complete with black out interior for presentations. The exterior of the event tent featured black roof covers & matt black window panels, providing a sleek finish. A reinforced decking area with contemporary glass handrails created a central display area on which the new Range Rover models could be showcased.
“This project required something innovative, contemporary and luxurious – Losberger met all three. They achieved the aesthetics and ambiance we were looking for both internally and externally, creating a finished product that received nothing but high acclaim. They made the process remarkably straight forward, understanding our requirements from the outset”
Simon Webber, The Event Business
Event Hire – British Fashion Council, London Fashion Week
Requirement & goals – To provide biannual event tents for the BFC’s official catwalk show space, offices, restaurant and presentation areas. Design & install contemporary interiors with a new ‘U’ shaped catwalk spanning across the full width of the event space to accommodate up to 900 guests. Provide space solution for a Canon Photography Centre.
How we achieved their goals – We designed and manufactured a bespoke white ceiling lining system for the show space, along with a number of custom made features, including slick vertical climate control columns that distributed cool/warm air throughout the show space. The open catwalk design was a first and provided guests with a chance to view the models from multiple angles. We designed a raised standalone Canon photographer’s centre for the world’s media with panoramic glass for the interview room overlooking the courtyard.
“Losberger have worked alongside us on London Fashion Week for 5 years and they continue to exceed our expectations season after season. Both their structures and interior solutions are of an exceptionally high quality and their attention to detail really is second to none. They have always provided us with an efficient and reliable service, demonstrating professionalism throughout the planning, design and build process of this iconic event“
Spencer Sunar Technical Director for Bacchus, the production agency for the British Fashion Council.
Event Hire – TAG Heuer, Boutique
Requirement & goals – To provide a boutique style retail space, brand experience & exhibition environment at a large motor sport event to increase brand awareness and drive sales.
How we achieved their goals – We provided a turnkey package for the boutique designing a unique retail and brand experience space inside a uniflex event structure, using our luxury event interiors to reflect the quality of the brand. We covered the exterior of the event structure with huge branded graphics including a contra vision 2 way graphic film on the glass optimising branding space. The event space was a great success both in attracting visitors to the stand and generating watch sales of over 800 pieces.