Pop up stores; Elle Fashion Cupboard, Lovebox Festival

Last weekend London’s Victoria Park, Tower Hamlets was once again home to the Lovebox Festival. This was a 2 day celebration of the best British and international music talent. Our customer Blonstein created pop up stores for their client Elle, using two Losberger Cyclone event structures, complete with exterior cladding facades for branding. The ELLE fashion cupboard; as its named is usually housed within Elle’s headquarters, any fashion items that feature in the magazine will pass through this creative space. This year for the first time ever the Elle Fashion Cupboard ventured outside of their HQ to the LoveBox festival to let all fashion lovers be a part of it. Festival goers were welcome to pop along for a make-over with beauty giants Rimmel, have a manicure and meet the Elle team.

Pop up stores in event tents.

Temporary retail, pop-up stores, pop-up shops or experiential marketing; whether retailers are launching a new product, sponsoring an event or reaching out to new audiences. Pop up shops are taking over the way people market a brand, retailers are changing; moving from traditional bricks and mortar to pop up shops, enabling them to get right to their target markets at the right time and in the right places.

#ELLEFASHIONCUPBOARD

#RIMMELROCKSLOVEBOX